Full disclosure: I am not a fan of home-sharing-based travel. There is just something about paying to reside in someone else’s stuff that doesn’t sit right with me. It’s a personal thing, I suppose? Nevertheless – my own hangups aside – I can and will recognize good social business motives when and where they are due.
Last week, it came to light that leading travel entity Airbnb – a brand now synonymous with home-share travel accommodations – was taking a bold and broad stance against hate in America by issuing lifetime bans against any customers utilizing the popular travel platform to attend the white nationalist-themed Unite the Right rally in Charlottesville, Virginia.
Despite the ban’s justification beset in the brand’s terms of service, it set off a tweetstorm amidst alt-right supporters and activists whether they were planning to attend the rally or not.
In response Airbnb issued a statement that both confirmed the experiences being shared on social media and offered an explanation for the termination of the users’ accounts.
“In 2016 we established the Airbnb Community Commitment reflecting our belief that to make good on our mission of belonging, those who are members of the Airbnb community accept people regardless of their race, religion, national origin, ethnicity, disability, sex, gender identity, sexual orientation, or age. We asked all members of the Airbnb to affirmatively sign on to this commitment. When through our background check processes or from input of our community we identify and determine that there are those who would be pursuing behavior on the platform that would be antithetical to the Airbnb Community Commitment, we seek to take appropriate action including, as in this case, removing them from the platform.”
Airbnb’s commitment toward anti-discrimination in and of its business is a testament to the power of collective outrage and should be applauded. In essence, alt-right users attempting to utilize Airbnb in their “antithetical” efforts of being racist morons have gone and violated the app’s terms of service and brought the ban on themselves.Click here for reuse options!
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